While working for Muse Pilates Studios, I was involved in launching their sister business, Spicy Pilates Training. My favourite project was creating the logo and brand identity for Spicy. The concept was bright, bold and fresh, aiming to appeal to gen z or the Tik Tok generation.
Photoshoot & Social Media
I also collaborated on the planning and creative direction of Spicy’s brand photoshoot, and created content for and launched their social media channels.
