While working for Muse Pilates Studios, I was involved in launching their sister business, Spicy Pilates Training. My favourite project was creating the logo and brand identity for Spicy. The concept was bright, bold and fresh, aiming to appeal to gen z or the Tik Tok generation.
BRANDING CONCEPT DEVELOPMENT
LAUNCH EDM DESIGN
This email was sent to all existing Muse Pilates members to introduce the new Spicy Pilates course.
Photoshoot & Social Media
I also collaborated on the planning and creative direction of Spicy’s brand photoshoot, and created content for and launched their social media channels.
COURSE MANUAL
Alongside the online course, I created a 250+ page pdf manual to supplement student's learnings. I also photographed and retouched 500+ images to use in this document.
AFFILIATES 'BURN BOOK' BOX
The team had the idea to send their affiliate members boxes with merch. They wanted the box to look like the Burn Book from Mean Girls. Based off the original design, I added text elements including 'Spicy', 'Pilates', 'Hottie' and 'That Girl' to tie the box back into the brand.
Inside, we left space for a mirror to be stuck in and encourage selfies to be shared on social media.
