In 2020 - 2021 I worked as a freelancer on a range of branding projects for small businesses. During this time of the lockdowns, many people were starting businesses, so the need for this service was high.
This was also around my final year of university and served as a great side hustle to support myself while studying and gain experience in the industry.
Brand Identity: Copy & Seek
For this copywriting business, I created a complete branding package including primary logo, secondary logo and submarks. I designed the colour palette, chose fonts and provided additional collateral including business cards, Instagram highlight icons and a branded headshot illustration.
TESTIMONIAL
"Felicity's branding work on my copywriting business was everything I was after and more. She nailed the brief and provided a variety of options that were all on point. Everything was beautifully presented, turned around quickly and clearly explained.
The hardest part was choosing which of her options to go with - they were all that good. I highly recommend Felicity to anyone in need of graphic design work."
Bonny Redman
Copy & Seek
Copy & Seek
Brand Identity: So Peachy
I created a full brand identity for this skincare brand. I designed a logo suite, colour palette, chose fonts, created packaging designs and thank you cards.
Brand Identity: Matthew Taylor Thomas
I created a full brand identity for this Photographer client. Deliverable assets included a logo suite, colour palette, fonts, Instagram story templates and letterheads.
Brand Identity: Sustainable Period Project
One of my final university assessments was redesigning the existing branding for a charity focused on sustainability. I chose the 'Sustainable Period Project' and created a fresh logo suite, Instagram graphics, brochure and posters.
Illustration Logo & Business Cards: Plants Rule My Plate
I designed the logo and business cards for a local vegan bakery. The owner wanted to create a unique character logo based on her likeness to print on business cards, tshirts and other collateral.
Brand Identity: Perl Cosmetics
This UK-based skincare startup was one of my first every branding projects. I worked with the founder to create a beautiful logo suite and packaging for their first product, a pink clay mask.
TESTIMONIAL
"Felicity has been incredible at helping me turn my vision into my branding. I gave her very brief guidelines as I trusted her judgement. She offered me different logo alternatives and together we decided on the one chosen.
She has gone above and beyond anything I'd have expected. It's been a pleasure working with her and I hope to work with her again in the future.”
Isobel Perl
Perl Cosmetics
Perl Cosmetics
